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Xiaomi Reinforces Its Commitment in the Indonesian Market

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Xiaomi, a consumer electronics and smart manufacturing technology company that focuses on smartphones, smart devices and Internet of Things (IoT) platforms to support lifestyles, affirms its commitment to getting closer to Xiaomi Fans spread across Indonesia.

This commitment is shown by Xiaomi through a regionalization strategy which will be strengthened in 2022. It was Alvin Tse, Country Director of Xiaomi who conveyed this commitment after visiting the cities of Solo and Yogyakarta.

“As a company that puts fans first, we feel the need to always hear a lot of input from Xiaomi fans throughout Indonesia. This is so that we can provide the best innovations and services for Indonesia,” said Alvin.

Xiaomi itself has made many achievements in the Indonesian market. Of course, the most historic thing was when it became the number 1 smartphone brand in Indonesia in Q2 2021. At that time it was noted that Xiaomi had a market share of 28% and the fastest growth was 112% year-on-year.

Xiaomi will continue its commitment to present high-end products for the Indonesian market after 2021 with the best products from smartphones and AIoT. Strengthening the retail network and after-sales service in the region is also an important element of Xiaomi Indonesia’s strategy.

Alvin said that Xiaomi’s retail presence and after-sales service that reached more areas would make it easier for fans to get smartphone and AIoT products. This is at the same time to maintain the quality of the services provided.

Likewise, plans to deliver new retail experiences involve AIoT products as an education to consumers about the benefits of a smart lifestyle. Alvin ended his working visit to Solo and Yogyakarta by stopping at the iconic tourist attraction of Borobudur Temple

Unfortunately, due to the pandemic situation Alvin could only admire the beauty of the UNESCO cultural heritage site from a distance. “I will come back later, but thanks to the 120x zoom feature carried by the Mi 11 Ultra, I can admire the beauty of the relief sculptures at Borobudur Temple from a distance,” he said.

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