CANTIKA.COM, Jakarta – actress, Zendaya appeared as an advertising model for the fashion house Valentino for the spring 2022 collection, Rendez-Vous. In the ad, Zendaya can be seen flying from backstage onto the highway to convey a metaphorical journey. The backstage, created by Happy Massee, is a factory nestled between the photography studio and the loft that houses the residence.
“This Interor is a place where the entire community in this collection works, talks and shares Joie de Vivre moments,” the fashion house wrote in a press release. WWDWednesday, February 16, 2022.
“In continuous production and creation, all of the artists in this campaign are both actors and spectators at the same time, including creative director Pierpaolo Piccioli along with stylist Law Roach.”
Videos advertisement It will be released on Thursday, February 17, 2022 US time, recorded at Warner Bros Studios in Los Angeles by Marcell Rev and Scott Sakamoto with the soundtrack Crystalized courtesy of The XX, with choreographer Stephen Galloway.
Zendaya has become a global ambassador for Valentino since December 2020. She has been the face of several Valentino ad campaigns and has worn many creations by the Italian luxury fashion house to various red carpet events.
Creative director Valentino Pierpaolo Piccioli told WWD in May regarding Zendaya starring in an advertisement for Valentino’s fall 2021 collection. Piccioli said that he chose Zendaya because of the actress’ personal qualities, not just a model.
“This is why I chose Zendaya, she represents all of them. From an aesthetic point of view, he represents the whole identity. This is the power of fashion as well as the power of people,” Piccioli said.
“I think it’s very important to convey a strong message through one’s identity and Zendaya perfectly represents the values that Valentino wants to defend, such as equality and inclusivity. I chose Zendaya as a person, for what she stands for, and not as a model.”
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