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Xiaomi’s Journey in Indonesia During 2021 in Numbers

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Xiaomi, a consumer electronics and smart manufacturing technology company that focuses on smartphones, smart devices and Internet of Things (IoT) platforms to support lifestyles, closed 2021 on a number of interesting notes summarized in numbers.

“Thank you for your support for Xiaomi Indonesia during 2021. As we all know, 2021 was full of important events for us, filled with challenges and achievements,” said Country Director Xiaomi Indonesia Alvin Tse.

Throughout 2021, Xiaomi will introduce smartphones and AIoT products for the Indonesian market to bring innovation to all. As many as 16 smartphone models will be introduced in 2021, starting from the Redmi 9T to Mi 11 Ultra which presents the best innovations in terms of chipset, camera, battery, and screen.

In 2021, Xiaomi will also present the fastest charging feature through the 120W Xiaomi HyperCharge technology found in the Xiaomi 11T Pro. This technology is able to fully charge the 5,000 mAh battery from 2-100% in 17 minutes.

For those who have a hobby of mobile photography, during 2021 Xiaomi also spoils them by presenting 5 smartphone models that have 108MP camera support. The five smartphones are the Redmi Note 10 Pro, Mi 11 Ultra, Mi 11, Xiaomi 11T, and Xiaomi 11T Pro.

Xiaomi is also serious about working on the AIoT product segment to bring a better quality of life through technological innovation. Within a year, 49 new ecosystem products were introduced for the Indonesian market, starting from the Mi Smart Band 6 and Mi Smart Air Fryer 3.5L, to other accessories.

This includes new categories introduced this year such as tablets and laptops. Until the last day of 2021, Xiaomi and POCO products have collected 114 awards and recommendations from various news agencies. The Xiaomi 11T and POCO M3 Pro are the smartphones that get the most appreciation.

Building a retail network in Indonesia is also one of the priorities for Xiaomi to make it easier for users to get products. Today, there are more than 400 Xiaomi Stores including Xiaomi Shops as well as 4000 more Xiaomi Preferred Partners.

Retail coverage will also continue to be developed in 2022 with a focus on building a better shopping experience for all consumers, especially Xiaomi Fans. Likewise for after sales services that continue to improve in serving users.

Xiaomi is a brand with the best after-sales service coverage in Indonesia through 150+ service centers. A number of Xiaomi Stores and Xiaomi Shops are also designated as collection points so that users as a whole can take advantage of 400+ service points to get services close to their homes.

As a company that listens to what its users have to say, Xiaomi is building the Xiaomi Community to be a common home for users from various backgrounds. In 2021, the number of members reached 2.1 million, with intense conversations reaching 446,090 threads on various topics.

Members of the Xiaomi Community also regularly hold meetings that reach 442 meetup sessions. Social media is a platform for Xiaomi to connect with its users and build interactions in receiving input and appreciation as well as informing the latest products and attractive offers.

Currently, the Xiaomi Indonesia Instagram account has 2 million followers which makes it easy to connect with users. 28% market share is an achievement that led Xiaomi to become the No. 1 in Indonesia in Q2 2021 with the fastest growth of 112% year on year.

Xiaomi has prepared a number of plans for 2022: introducing more flagship smartphones, more AIoT products, a wider retail network with better services, and after-sales services that give users peace of mind. Wait for the latest news from Xiaomi Indonesia.

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