Local fashion trends that will be endemic in 2017.
Industry fashion in Indonesia has increasingly shown its fangs. In the past, what has been crawling has been recognized internationally (Sebastian Gunawan and Tex Saverio at the Asian Couture Federation, by Rinaldy A. Yunardi who appeared in Victoria’s Secret, Denny Wirawan and Anniesa Hasibuan at New York Fashion Week, etc.). We should be proud of ourselves. Indonesia has potential resources. The creativity of Indonesian designers has taste quality ones. We can judge it from the original work that has succeeded in making the nation proud. Entering 2017, with the influence of western culture which is now implementing “see now buy now“The homeland fashion industry is also ‘talky’ about this strategic and attractive sales concept. This is perfectly valid for an industry in a developing country. Combined with a touch of commerciality, a combo like this is guaranteed to reap a lot of profit. Worth to try. Well, it’s not only the concept of “see, buy right away” and commercial elements that seem to be busy in 2017, some of the trends below are ready to polish the industry. fashion in Indonesia to a better direction and perspective fashion forward. Starting from the style of women’s clothing in 2017, new challenges, a rebellious hijab culture, to new competitors for international retailers. Let’s take a look!
1. The “see now buy now” outbreak.
Starting from the international fashion house, Burberry, which was then followed by Tommy Hilfiger, Alexander Wang, and the next thing we know… draft see now buy now like a domino effect that finally reached Indonesia. Danjyo Hiyoji together with online retailer Zalora, have successfully implemented this concept. Who doesn’t want to look trendy, without having to wait long. Oh plusoffering very affordable prices.
Always present with luxurious clothes that are loved by the upper class, the fashion house of Sebastian Gunawan comes with innovations ‘ready-couture-wear‘ – in a sense, not in the form of clothing couture complicated, but through the lines ready-to-wear Sebastian Red, Seba lovers can now look elegant anytime, with a little touch couture from the master couturier. And guess what? The collection is also available directly at the boutique.
3. In 2017, women’s clothing will look ‘naughty’.
trend ruffle, until the boring monochrome style is time to end. This year is the time for you to show your wild side and don’t be afraid to look sexy in a beautiful outfit rock n roll. A good example in this situation is a collection Rockandrolla from Stella Rissa. Aptly describes the character of a woman who is confident in 2017.
4. Traditional clothing will be increasingly urban.
Lots of local designers continue to explore culture to traditional materials to this day. However, only a few have succeeded in turning it into a new trend that is not out of date. Just look at Chitra Subyakto’s work as far as the eye can see. His dedication to weaving and fashion taste the right way, making the collections so urban without losing their traditional taste.
5. Fashion and art finally marry.
It’s hard to marry fashion and pure art. But Mel Ahyar is the one. Through his collaboration with renowned painter Jeihan, Mel produces a collection couture which is full of drama in its signature silhouette, and poetic in its execution. Every outfit is like an art that can be worn – just look at Ayu Dewi who is cool wearing dress above this. If you’re bored? just put this shirt in the frame.
6. Plastic is the new silk.
Several local designers tried to break the comfort of each. We can see, Danjyo Hiyoji appears colorful until Rama Dauhan comes with a sensitive collection. But no one is braver than Hian Tjen in a provocative plastic dress. Packaged in avant-gardeHian Tjen takes not only options, but new styles – especially in Indonesia – to the next level.
7. Wedding dresses that are (more) contemporary.
Since marriage in the wild (outdoor) ala Andien and Ippe became hits among young people. The trend of simple wedding dresses is also on the rise. If you feel you are not the type of bride like Cinderella, it’s like look last of collection Child Fbudi’s can be the right choice with details embroidery and beadwork the beautiful one. No more elaborate wedding dress.
8. A new rival for international fashion retail.
Sad to see fashion retail like H&M, ZARA, & Topshop ‘dominate’ the industry fashion in the homeland. But there’s no need to worry, through Barli Asmara and Kukuh’s All The Horses (ATH) line, ATH is ready to compete in a healthy manner. You can see for yourself on the site, all the collections (there are denim, ruffle, leather goodsetc.) able to compete fashion international retail. Of course, the main advantage is that the ATH collection comes with the unique Barli character edgy.
9. Hijab rebel.
Hijab may cover the body physically, but it does not cover the rebellious soul. Jenahara Black Label rocked the world hijabers with a collection that rebel. Existence leatherchain details, to satirical slogans, become a contrasting scene that is ready to increase existence street style hijabers this year.
10. Customer is still the king.
Without a commercial side, a business is also difficult to survive. Moreover, consumers fashion in Indonesia the most anti-name looks ‘weird’. So knowing who the real consumers are is a business strategy that from year to year is the best solution. Yosafat Dwi Kurniawan and Albert Yanuar are designers who know how to deliver treatment to its consumers. The key: come up with fresh ideas, turn them into works that are customer-friendlydon’t need much detail, but still there twist-his. Ka-ching!
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