NOICE lokal local streaming audio content platformnoted Bandung as one of the 5 cities with the most podcast listeners on the platform with more than 250,000 users to date from Bandung.
NOICE presents various verticals such as podcasts, radio, audiobooks and the latest is a live audio feature, by carrying interactive features that allow creators to communicate directly with their listeners. Another thing that makes NOICE different is the content with local flavors that are featured in various regions. NOICE collaborates with content creators in various regions, including Bandung, to create content with local dialects and raise topics relevant to the region.
Audio content such as podcasts, audiobooks or live audio, is gaining popularity. Not only because of the quality of the content, but also because of the flexibility that allows listeners to continue to enjoy the content without having to look at the screen (screenless) or while doing many activities at once (multitasking). The popularity of audio content is not only felt in the capital, but also in various regions and cities in Indonesia, including Bandung.
Local audio streaming content platform NOICE noted Bandung as one of the 5 cities with the most podcast listeners on the platform with more than 250,000 users to date from Bandung.
NOICE presents various verticals such as podcasts, radio, audiobooks and the latest is a live audio feature, by carrying interactive features that allow creators to communicate directly with their listeners.
Another thing that makes NOICE different is the content with local flavors that are featured in various regions. NOICE collaborates with content creators in various regions, including Bandung, to create content with local dialects and raise topics relevant to the region.
NOICE’s Chief Business Officer (CBO), Niken Sasmaya said “Bandung has always had a special attraction for the creative industry in Indonesia, which can be seen from the proliferation of local radio and podcasts native to Bandung. In the midst of many challenges that occur for local media, our data shows that this city is one of the cities with the most growth in content creators and podcast listeners in the country. Seeing this promising potential, we want to embrace content creators from Bandung, including favorite radios from Bandung residents to be able to reach a wider audience by utilizing the technology and facilities that we present at NOICE. Together we will develop an audio content ecosystem in the city of Bandung.”
As a national subsidiary, NOICE really understands the characteristics of content that are suitable for Indonesian society in general. This is indicated by the genre of interesting content from the region that is delivered with a local dialect that continues to grow. “Contents that are favorites for NOICE listeners include comedy, horror, hobbies, and local stories. Many migrants miss their hometown and when they hear podcasts from their hometown in NOICE, they can relate and connect emotionally, feeling like they are back in the city. This is the reason why we want to embrace more local content creators, especially Bandung, to create and build their community at NOICE,” explained VP of Content, NOICE, Thomas Raditya.
Various hyperlocal content with local flavors that have their own characteristics – has attracted great attention from Paranoice – the name for NOICE users – who are multicultural from various parts of the country.
The content creators in Bandung who have worked at NOICE, for example, have raised a lot of topics around history, soccer, culinary, lifestyle, social problems, to the typical habits of the citizens of the developing city. This content has proven not only to attract listeners to explore the various contents available on NOICE, but also to grow their loyalty to the content and creators they love. This is also supported by interactive features that provide a unique experience for listeners to be able to interact with other creators and Paranoice.
NOICE Exclusive podcaster Balik Bandoeng, Fiqie Melano said, “The NOICE platform offers a different concept for us to be creative. We are given the freedom to raise topics, local concepts of Bandung and the Sundanese dialect as a medium to convey messages through podcasts, so that we feel closer to the listeners. Moreover, what is discussed in our podcast is Persib Bandung, Maung Bandung, which is the pride of the citizens of Bandung.
By using the local language and bringing up the latest topics in Bandung, our podcast topics feel more alive and relevant.”
Besides Balik Bandoeng, several podcasts at NOICE that raise topics about Bandung include BDG Podcast, BGST (Bandung Ghost Story), Teh Fidy Stories, The Soleh Solihun Interview, Cool Podcast, Rompies Daddies, Subjective Podcast and Weekend Podcast.
To support its commitment to provide the most complete audio content house in Indonesia,
NOICE provides studio facilities and production teams to support creators who want to be creative in creating original content on NOICE. This facility is planned not only to be available in Jakarta but will also be available in several other big cities in Indonesia. This facility allows content creators to produce interesting content with local Bandung flavors. Content creators can also take advantage of NOICE Live as the newest live audio feature from NOICE in building their loyal listener community in their respective regions.
On NOICE Live, creators can interact directly with listeners through the comments column and can even be appointed as speakers and chat directly with their favorite creators. In addition, the creators will also be supported in terms of promotion by the NOICE Marketing team, so that they can reach a wider audience base.
“We hope that support for content creators in the form of production facilities, promotions and technology available on the NOICE platform will make it easier for creators to develop their talents and potential in the audio content industry as well as create new jobs so that they have a positive impact on wider economic progress. . We are openly ready to collaborate and support the creativity of local content creators in Bandung,” concluded Niken. (cinemas)
