Fimela.com, Jakarta The iconic jeans brand Levi’s® collaborated with The Simpsons to present a stylish vintage-style streetwear collection. Not only the vintage collection, this collaboration will bring the audience nostalgic to the time when Bart, Lisa, Milhouse, and other Springfield residents were worldwide popular.
Yes, the television series The Simpsons has existed for more than three decades, for which the citizens of Springfield are very well known. With The Simpsons’ quirky and distinctive character, collaborating with The Simpsons is an interesting collaboration for Levi’s®, a brand that is also rich in iconography, making it easy for people to recognize.
Adhita Idris, Country Marketing Head PT Levi Strauss Indonesia presents this Levi’s® x The Simpsons collaboration with the hope that consumers can enjoy the throwback collection, “The Simpsons is described as one of the iconic cartoons and has been present in people’s hearts for decades. Has accompanied our daily activities with his hilarious comments that are very imprinted on our memories. With this collaboration, Levi’s® x The Simpsons presents a collection inspired by streetwear combined with pop culture, to become an iconic and fresh collection. Consumers can have a vintage style but look fun with bright colors and still be stylish.”
Some of the items in this collection are the reversible Puffer Vest in sky blue and cloud prints on one side depicting the series’ opening scene and a yellow image of The Simpsons on the other. Another collection is the Levi’s® Trucker loose-fit faded indigo denim featuring a picture of Bart Simpson enjoying a squishee next to the iconic Levi’s® Batwing logo.