DREAMERS.ID – K-pop soloist Jeon Somi has been appointed as the new brand ambassador for Converse Korea. The classic Chuck Taylor-All Stars fashion brand announced Somi as its newest ambassador by posting a photo of the idol on its official social media account.
On January 4, Converse Korea through its official Instagram account announced and welcomed Jeon Somi as their brand ambassador. The K-pop idol was seen posing for the camera while wearing classic black Chuck Taylor All-Star shoes.
This Canadian-Dutch-Korean singer combines footwear with a patterned crop top and khaki pants, creating the perfect casual street style look.
On February 7, Somi participated in Converse Korea’s ‘Creat Next? Do Not Fight’, where multiple artists perform to express their unique creativity without needing to focus on losing or winning.
This campaign aims to create, reinvent and evolve to create a future where everyone lives together.
Jeon Somi is not the only K-pop idol to have collaborated with Converse Korea. Previously, Red Velvet’s Seulgi was also appointed as the official brand ambassador. He took the opportunity and designed his own unique pair of shoes.