Donald Trump’s campaign in the past few months has not only had an effect on his political career, but has also had a major impact on his career fashion business the princess, Ivanka Trump. Marsha Cohen, industry analyst at NPD, says fashion line run by Ivanka Trump, in particular line dress growing rapidly. Ivanka is often seen wearing dress from fashion line himself when accompanying his father in speeches and campaigns. However, unfortunately, this is not the case on line footwear which he does. A lot of negative comments lead to a decrease in profits.
Cohen said that if Donald Trump won this election, it would go a long way in improving brand Ivanka Trump. This is compared to the J. Crew brand, which accelerated rapidly when Michelle Obama’s clothes were worn. When the election period is over, Cohen hopes things will return to normal statewhere those who care about the Ivanka Trump brand are really loyal customers.
It is based on survey carried out by Brand Keys, where Millennial women still enter brand Ivanka Trump inside shopping list they. Even so, Cohen felt compelled to remain vigilant because personality Donald Trump could have an effect on Ivanka’s business.
Recently, Ivanka was frequentlyupdates his twitter status with hashtags #womenwhowork to find out who is interested in the brand and a few moments later came the tweets with hashtags #grabyourwallet that seems to conflict with hashtags Ivanka made.