JAKARTA – The Korean Wave or commonly called Hallyu is a global phenomenon of South Korean culture. As is known now there is not a single country in the world that does not know Korean culture.
The Korean Wave products include music (K-pop), drama (K-drama), film (K-film), fashion (K-fashion), food (K-food) and beauty (K-beauty), which are forms of a cultural industry based on the production and dissemination of art, folklore, and customs from South Korea.
The Korean Wave has become a means of South Korea’s diplomacy with other countries. South Korea is included in the ranks of thirty countries in the world that have soft power. This is quoted from LIPI Indonesia’s Instagram.
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The South Korean government is considered successful in promoting its popular culture through media such as dramas, films, and songs. The Korean Wave phenomenon not only appears as a cultural influence, but also makes South Korea look more friendly and familiar among countries in Asia.
The most obvious Korean Wave cultural phenomenon occurred some time ago, where a fast food restaurant collaborated with K-Pop idols BTS or Bangtan Boys, who are currently becoming idols in the world, launching BTS Meal. This collaboration became a moment of euphoria for the fans (Army), especially for fans in Indonesia.
