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Come on! Get to know True-Chroma Shot Innovation on HUAWEI P50 Pro

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The ability to capture real-life visuals through a smartphone camera is not easy, because there is often a difference between the image taken and what we see in person. Even for a high-level smartphone camera, it cannot guarantee that the resulting image is one hundred percent perfect.

All of these problems are rooted in color distortion, which the Huawei P Series smartphone series never stops innovating to overcome it while producing more realistic images. With the new HUAWEI P50 Pro, Huawei puts the True-Chroma Shot feature forward.

This feature allows users to easily capture various accurate colors with just one touch. This latest flagship smartphone from Huawei, can already be obtained by preorder at offline and online stores with attractive offers for customers in Indonesia.

Officially released last Friday (11/02), during the pre-order period on 11-25 February 2022, the HUAWEI P50 Pro can be ordered at a price of Rp. 14,999,000. During the pre-order period, customers have the opportunity to get a HUAWEI Watch GT 2 Pro worth IDR 3,999,000 and cashback up to IDR 1,000,000.

As for the purchase channel, it can be done online through several e-commerce partners, such as Tokopedia, Shopee, Blibli,, and DataScrip Mall. Offline purchases can be made at HUAWEI High-End Experience Shop, Erafone, Urban Republic, and various other official partners.

“As a legend reborn, the HUAWEI P50 Pro takes mobile imagery to a new level thanks to the revolutionary True-Chroma Image Engine innovation. Equipped with a multi-spectrum ambient light sensor, it allows this technology to fully support the P50 Pro’s main camera,” said Patrick Ru, Country Head of Huawei CBG.

There are three biggest challenges that users often encounter in producing true-to-life color visual images. First, the challenge of mimicking the reaction of the human brain and memory to color. Second, the challenge of estimating the light source in the vicinity. Lastly, the challenge in measuring the psychological response of the human eye.

When the color adaptation ratio of the smartphone camera does not match the human eye, it is diverted to see a different color temperature between cold and warm, thereby affecting and distorting the color saturation. Meanwhile, the term Luther Condition emerged to overcome the three challenges above.

This condition can change the device response curve and the eye response curve linearly, resulting in accurate ambient light estimation, and supporting better color adaptability. This explains why the same color on a camera may look different to the human eye.

HUAWEI P50 Pro camera’s 3 steps to capture color accuracy

The revolutionary True-Chroma Image Engine innovation enables the HUAWEI P50 Pro’s main camera to capture images close to true-to-life colors. However, if we look deeper, the three precise steps of the technology in making photo shots and video recordings feel so real in color. These three things are:

Multi-Spectrum Sensor that mimics the human eye

The super matrix on the HUAWEI P50 Pro’s main camera consists of two lenses – an RGB lens and a monochrome lens – as well as a multi-spectrum sensor. RGB lenses are similar to the cone cells of the human eye, which are responsible for the perception of brightness.

While monochrome lenses are similar to the stem cells of the human eye, they sense brightness in low-light scenarios. Combining the two, Huawei created a 10-channel multispectrum sensor for more accurate ambient color information.

With the P50 Pro, Huawei introduces the next generation 10-channel multi-spectrum sensor technology with optimized spectrum peaks and bandwidth. This innovation can read almost the entire light spectrum, improving performance in low light while maintaining color consistency.

Mimics the human psychological response to process the best colors

The P50 Pro’s main camera now replaces the conventional AWB and CC modules by utilizing the AI ​​Color Constancy algorithm. After going through more than 40 thousand image tests, this algorithm has been able to understand well the revitalization of the atmosphere and the color of the ambient light based on chromatic adaptation.

Comprehensive color saturation for more precise imagery

In order to bind true-to-life colors, Huawei sharpened the color enhancement module so as to provide extreme precision in correcting optical differences and restoring details in images. The new HUAWEI P50 Pro makes fine adjustments to over 2,000 colors

This is done by optimizing the (overall) color gamut of the standard red, green and blue (sRGB) colors. Now, by advancing the P3’s full color gamut, the HUAWEI P50 Pro can identify colors accurately, even to the point of detecting even small differences between matching colors.

“The HUAWEI P50 Pro is a testament to our never-ending efforts to revolutionize smartphone photography. With this new series now available for the Indonesian market, we hope we can meet consumer needs,” concluded Patrick.

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