Coach debuts its Fall 2022 Stuart Vevers collection with live runway show in New York City. With the theme “Somewhere in America” which is known as Coach’s hometown, fashion show it was streamed live via Coach’s official Instagram and YouTube with the message evoking a feeling of being at home and reminiscing about past experiences from American stories.
Stage fashion show in Basketball City on New York’s Lower East Side on Valentine’s Day, runway Coach Fall 2022, taking place with an American feel in Coach’s signature color palette and soundtrack 70’s romanceremix with grunge 90s. Featuring pieces designed to remind viewers of America’s cities and choreographed sketches that depict the everyday life of the people who live in these cities.
“Coach collections I have always built with feelings, and for Fall 2022, that feeling is love. To express this, this collection explores between romance and toughness to illustrate Coach’s legacy. I love the idea of creating a nostalgic world in America seen through the lens of the big screen, blending the energy of the day with the pop culture nostalgia that has always inspired me,” said Stuart Vevers, Creative Director at Coach.
This Fall 2022 launches the next installment of Stuart Vevers’ vision of American heritage, introducing a collection of Coach classics such as the shearling and outerwear skin that contrasts with lace sweet and crocheted dresses, pops of neon inspired by the leather bars of the 70s. Referring to Bonnie Cashin, Coach’s first chief designer, Stuart Vevers presents outwear from collection archival reimagined by touch shearling and an update of the Coach’s Sling bag from 1964. Additionally, this Fall debut piece in collaboration with graffiti artist Mint&Serf, was printed with their expressive artwork.
Runway Fall 2022 was followed by a series of short Coach TV series in collaboration with Amber Schaefer and starring Megan Thee Stallion, Rickey Thompson, Noah Beck and more from the Coach Family. Filmed in “backstage lots” inspired by American films and television series that bring nostalgia and offer a different perspective on the world of Fall 2022.
Coach also collaborated with the Marquee Marauders Club to create a series of figure a limited edition toy inspired by the Coach Family and their “Coachville” characters.
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